Since 1888

In 1888, Grietje and Hero Jan Hooghoudt had a very special idea – an idea that was full of flavors, fragrances and colors. It turned out to be the start of a unique journey of discovery.

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Hooghoudt
1888
Passion from the start

Passion from the start

Family distillery Hooghoudt founded in Groningen by Hero Jan and Grietje. They start making liqueurs and brandy.

1889

Grote Kromme Elleboog

The business is doing well, so Hero Jan and Grietje decide to change there small cellar for a new, beautiful building on the Grote Kromme Elleboog. Nowadays the location of Slijterij van Erp.

1893
The first posters

The first posters

The first Hooghoudt posters hang in the city of Groningen.

1898
Prizes for Grietje

Prizes for Grietje

When Hero Jan dies from a lung infection, Grietje carries on alone. She receives important recognition at the world exhibition, Nijverheid & Kunstindustrie. It’s the start of a flurry of prizes for quality and taste.

 

1914

The first stone

The liqueur distillery is too large for the building on the Grote Kromme Elleboog. A first renovation is needed. Syne and Ludolf build the first stone on 15 April.

1920

Oude Klare

Grietje Hooghoudt distills the first genever that’s brought to market: Oude Klare.

1922
Valencia syrup

Valencia syrup

After much experimentation, Grietje’s son Ludolf introduces the Valencia cordial.

1926

Second generation

Second generation Hooghoudt, Syne and Ludolf take over the distillation business from Grietje, she's 65 years at that moment. 

1928

Born: Hero Jan Junior

Ludolf and his wife Manny have a son; Hero Jan Hooghoudt. Like the founder of the family distillery

1938
50 years

50 years

Hooghoudt celebrates its 50th anniversary with a unique customer loyalty campaign.

1940

1940 - 1945

Hooghoudt survives the Second World War thanks to the sale of fruit-based spirits.

1968
Jonge Dubbele Graan Jenever

Jonge Dubbele Graan Jenever

Second and third generation Hooghoudt, Hero Jan junior and his father Ludolf turn the market upside down with their Jonge Dubbele Graanjenever.

1968
On Television

On Television

Hooghoudt is the first spirits brand to put out a TV commercial.

1973
Introduction first herbal bitters

Introduction first herbal bitters

Introduction of the first herbal bitters: Kalmoes Beerenburg.

1986
New distillery

New distillery

The distillery was growing and growing. Reason to build a new distillery outside the city centre. A stone jug with eight liters of genever goes into the ground twenty meters along with the first pile.

1988
The Hooghoudt street

The Hooghoudt street

For its 100th anniversary, Hooghoudt has a street named after it and receives the honorable title, “By Appointment to the Court of the Netherlands”.

1994

Fourth generation

Fourth generation Bert Hooghoudt joins the Hooghoudt management - Varkentje Vodka op TV - Export of Royalty Vodka - Vodka Plus in the supermarket.

2012

New look

A new look for Hooghoudt: a new logo and new genevers.

2013
125 years

125 years

Hooghoudt celebrates its 125th anniversary by fulfilling the wishes of the Groningen people.

2014

Collaboration with Kensington

Collaboration with off-the-wall band Kensington.

2014
Copper still Grietje

Copper still Grietje

Hero Jan junior names Hooghoudt’s new copper still: “Grietje”.

2015
Our new pride

Our new pride

Introduction of “Masters of Taste”: young talents who discover the possibilities of genever. Introduction of Premium Jenever. Experiment with 18-year-old cask- aged genever.

2018
Infused by Hooghoudt

Infused by Hooghoudt

The Infused Series is a co-creation between Hooghoudt and selected bartenders, who give their own touch to genever. Infused by Bartenders. Approved by Hooghoudt.