Hooghoudt takes first step in conquering America

Hooghoudt takes first step in conquering America


Hooghoudt has been showing the world what is possible with jenever since 1888 and can rightly call itself a legacy brand. Today the distillery is announcing their availability in the United States. Hooghoudt previously announced that their gins are available on the Chinese market through export company Dumilco. From 2022, Hooghoudt Holland Gin (known in the Dutch market as Hooghoudt Raw Genever), Hooghoudt Aged Genever 5 years, Hooghoudt Sweet Spiced Genever and Hooghoudt Zero Zero 24 will be available in the United States. 

Jenever appeals to an increasingly broader and more modern audience. There is an increasing need for more depth in taste and real stories. Not only are botanicals used in jenever, as with Gin, but also always copper-fired malt wine, which makes the taste much fuller and grainier. The rich history also provides a beautiful and relevant story. Whiskey enthusiasts are also increasingly discovering jenever due to an increasing need for more playful flavors to which jenever can respond well via botanicals.

Hooghoudt Holland Gin is a 100% malt wine jenever with a fresh and spicy character. A full rich grain taste in combination with juniper berries and fresh herbs and spices. Hooghoudt Holland Gin recently won a gold medal at the International Spirit Challenge, the Gin Masters, and the San Francisco World Spirit Competition

Hooghoudt Aged Genever 5 Years is a unique jenever based on a balanced grain mix consisting of wheat, maize and rye that are 100% traditionally fired in copper. Hooghoudt Aged Genever 5 years won a Silver Award in 2020 during the International Wine & Spirits Competition.

Hooghoudt Sweet Spiced Genever is a surprising and contemporary genever, with juniper berry, vanilla, cinnamon, licorice root, mace, and coriander seed. This versatile gin won a silver medal at both the San Francisco World Spirit competition and The Spirit Masters.

Hooghoudt Zero Zero 24 is an alcohol-free spirit with juniper berries, lavender, and a hint of elderflower, based on the authentic recipe of the second generation Hooghoudt. Hooghoudt Zero Zero 24 won a silver medal in 2021 during the The Spirit business Low/No competition

375 Park Avenue Spirits

Founded in 1981, US-based 375 Park Avenue Spirits is an independent part of Sazerac Company, a multi-billion-dollar company specializing in innovative spirits and wine brands from around the world. 375 Park Avenue Spirits is known for their international collaborations. Their extensive portfolio includes JP Wiser's Canadian Whiskey, Colombian Dictador Rum, French brands Castarède and Saint-Vivant Armagnacs, Italian Limoncello Rossi D'Asiago and Scottish Cutty Sark whisky. 

International ambition

Arno Donkersloot, Director of Hooghoudt: 'The Hooghoudt family and all our colleagues are extremely proud to be working with 375 Park Avenue Spirits. This collaboration is in line with our ambition to establish Hooghoudt internationally within this unique, historic, and versatile category. 375 Park Avenue Spirits knows what they're doing when it comes to creating craft spirit brands. Over the past decade we have seen a huge increase in interest in Jenever and we believe that our modern, distinctive, and innovative drinks now belong in the American market.' 



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