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  Our Vision

  We believe that there will always be a need and a demand for authentic high-grade Dutch spirits, as well as lower-grade branded derivatives, on the Dutch market and on many export markets in the long term. These products are manufactured in such a way as to emanate originality, specialism and craftsmanship. Our activities focus on our consumers, and we use modern marketing and sales techniques to reach them, together with exchanges of knowledge and insight with our trading relations. Our knowledge of the market and our clout gained in this way have given Hooghoudt and its range of products a head start for responding to this market niche in order to guarantee continuity.

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  • Raad van Commissarissen

    Hooghoudt is assisted in implementing its strategic policy by an extremely experienced and professional Supervisory Board, comprising Mr Harm Tunteler (Chair), Mr Bert Hooghoudt and Mr Eize Palsma.

     

About Hooghoudt 

• Hooghoudt has a long tradition as a distiller and manufacturer of top-quality alcoholic beverages and syrups. The family business has been run by successive generations of Hooghoudts ever since it was established in 1888, and the fourth generation, represented by Bert Hooghoudt, has close ties with the company as a member of the Supervisory Board. Hooghoudt is firmly rooted in Groningen soil, and will primarily remain a Dutch beverages company in the future as well, with a number of international target markets as key focus areas. This celebrated manufacturer of alcoholic beverages has been entitled to style itself “Purveyor to H.M. The Queen’ since 1988. Hooghoudt is one of the top three national Dutch distilleries, and leads the field in domestic spirits. The company has developed into a strong brand that radiates quality. It is a household word in the Netherlands and a reliable partner in trading relations. The focus is on its customers when producing and developing delicious drinks. And that’s why the company is continually seeking current flavour experiences and trends on the market, with a sense of self-esteem and authenticity. Hooghoudt’s unique signature can be seen time and again in its preparation methods for the special Jonge Dubbele Graanjenever, Beerenburg, fruit liqueurs and other products. The company’s philosophy can be summed up as craftsmanship, the desire to innovate and a feeling for customer demand, and this passion is expressed in our own brands Hooghoudt, Royalty Hooghoudt and elPicu, as well as in our various brand names and private labels.

• Organisation

  Hooghoudt has a flat organisation structure. The day-to-day management is carried out by the Managing Director and the Management Team, which consists of the Finance & IT, Sales, Marketing and Operations departments.

• The Management Team comprises Mr A. Donkersloot, Managing Director; Mr J.J. Veenstra, Finance & IT Manager; Mr J.W. Vogtländer, General Sales Manager and Mr R. de Vries, Marketing Manager.

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• Corporate social responsibility

  An important part of Hooghoudt’s mission is to keep the impact on people and the environment to a minimum when manufacturing and distributing its beverages. Hooghoudt actively endeavours to ensure occupational safety, environmentally friendly production, honesty and integrity in all its business operations. Achieving sustainable waste disposal and an economic use of scarce natural resources by pursuing the shrewdest possible purchasing policy forms part of Hooghoudt’s corporate philosophy. The company has committed itself to compliance with current legislation and regulations. Hooghoudt guarantees top quality and closely monitors all the steps in the production process, from glassware and caps to all the extracts, ingredients and high-quality alcohol added to the products. Any additives to the products are stated on the bottle, so that consumers know exactly what substances have been included in the beverages. This is actually going further than specified in the regulations, since the company wants to keep its customers and consumers fully and openly informed. Hooghoudt has expressly chosen to make as much use as possible of natural products, since nature’s generous gifts to us cannot be imitated by any human agency. At Hooghoudt, everything depends on the work done by our people, who are the driving force and source of inspiration behind the company. That’s why Hooghoudt continually invests in the quality of its employees. The company aims to provide them with a challenging working environment that fits in with their personal prospects and ambitions. It goes without saying that good training and career opportunities form part of this ambition, as well as ensuring a safe and healthy working environment.